Wednesday, August 09, 2006

Article for Week 1

Research gives celebrities a star role
The article is dated July 27, 2006, written by Lara Sinclair.

Demand for celebrity-centric magazines increase
There are more magazines of this genre serving the publics nowadays. The general public tends to be more curious about the celebrities. We want to know what the celebrities do in their spare time. Are they just like any of the ordinary men? In addition, we wish to ‘look’ like a star. Certain public are very much interested in the products worn by celebrities. They will look for all the products that they think fit the star they favored hoping that they will look good in it as well. According to research and strategy director, Mark Chesterfield, “our obsession with celebrities was a significant social shift rather than a passing fad.”

Media ethics should be applied
Reading celebrity-centric magazines is not an unhealthy habit if the media apply ethical views in writing news stories. As a reader, I strongly request for accurate and credible content. Magazines should not be used as a tool to manipulate readers. False and exaggerated information should be restricted. However, some recording companies misuse their mutual beneficial relationship with the media to send out misleading information about the celebrities. That is the one of the reasons that boosted paparazzi culture, especially in the print media. In my opinion, paparazzi culture should be abolished because what they do has already violated human rights and individual privacy.

Roles played by celebrity
Celebrities nowadays represent social conscience. Thus, they serve as role model to the masses. They should behave in an appropriate manner because how they response to issues will affect the publics. The way they speak or dress may have an impact to the social norms. Celebrities may also play their parts in educating their fans to perform a positive personality.

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