Advertisers prepare for online shift
The article is dated August 3, 2006, written by Lara Sinclair.
Major shift in media access
A few decades ago, people relied on the print media to obtain information. Later on, they shifted to the broadcast media when radios and televisions become common in every household. But now the trend is leading towards the era of accessing Internet and pay TV. In Malaysia, Astro, the leading pay TV station has more than 1.6 million subscribers nation wide, covering 31% of television homes.
The online sector is progressing massively. We can get almost everything from the internet: entertainment, news, lifestyle, friends, business, and now we can even shop online. All these factors support the growth of the online sector. Thus, advertisers focus more on the internet nowadays as the advertisements online could reach everyone throughout the world.
Piracy
The online sector brings plenty of convenience to our daily life but it brings disadvantages too. Piracy is one of the most significant issues. Video clips and music can be downloaded easily through the internet. There are websites that allow copyrighted materials to be downloaded for free. Laws are amended but it does not curb the issue instantly. In my opinion, everyone should be educated on knowledge regarding copyright and human rights since young. We must learn to respect others’ effort in producing their piece of artwork. We should also appreciate the advancement of technology but not misuse it.
The latest trend: collaboration among different media
Free-to-air TV stations in Malaysia are putting a lot of effort to attract more audience. For example, 8TV (a Malaysian free-to-air TV) has shown a few latest Korean dramas before the Astro (a pay TV) shows them. Some of the free-to-air channels (TV1, TV2, TV3, NTV7 and 8TV) can also be viewed in Astro. Besides that, most of the TV and radio stations come out with interactive contests that involve the access to broadcast media, online sector and mobile phones. These contests attract the younger generation who is keen on surfing the internet and using mobile phones. All mediums of media have been working closely to sustain each others’ survival.
The article is dated August 3, 2006, written by Lara Sinclair.
Major shift in media access
A few decades ago, people relied on the print media to obtain information. Later on, they shifted to the broadcast media when radios and televisions become common in every household. But now the trend is leading towards the era of accessing Internet and pay TV. In Malaysia, Astro, the leading pay TV station has more than 1.6 million subscribers nation wide, covering 31% of television homes.
The online sector is progressing massively. We can get almost everything from the internet: entertainment, news, lifestyle, friends, business, and now we can even shop online. All these factors support the growth of the online sector. Thus, advertisers focus more on the internet nowadays as the advertisements online could reach everyone throughout the world.
Piracy
The online sector brings plenty of convenience to our daily life but it brings disadvantages too. Piracy is one of the most significant issues. Video clips and music can be downloaded easily through the internet. There are websites that allow copyrighted materials to be downloaded for free. Laws are amended but it does not curb the issue instantly. In my opinion, everyone should be educated on knowledge regarding copyright and human rights since young. We must learn to respect others’ effort in producing their piece of artwork. We should also appreciate the advancement of technology but not misuse it.
The latest trend: collaboration among different media
Free-to-air TV stations in Malaysia are putting a lot of effort to attract more audience. For example, 8TV (a Malaysian free-to-air TV) has shown a few latest Korean dramas before the Astro (a pay TV) shows them. Some of the free-to-air channels (TV1, TV2, TV3, NTV7 and 8TV) can also be viewed in Astro. Besides that, most of the TV and radio stations come out with interactive contests that involve the access to broadcast media, online sector and mobile phones. These contests attract the younger generation who is keen on surfing the internet and using mobile phones. All mediums of media have been working closely to sustain each others’ survival.
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