by Floyd, E and Wilson, L, 1994
Flyers
Flyers are also known as circulars. There are two types of flyers that are used extensively.
The first type is used to promote special events. Guerilla marketing approach often uses this category of flyers. Visuals are insignificant in these flyers. Clear headline tells the audience the gist of the message and finally persuade them to visit a store instantly. Deadline should be set on the offer so that target publics respond to the offer at once. The second kind of flyer plays the role as a poster and has a longer lifespan. Eye-catching visuals are important to enhance sales messages and attract readers to display it.
Flyers are printed on low-cost paper in order to save budget. They are printed in bulk so that it could reach a large number of audiences. Flyers are usually designed based on the size of 8 ½ x 11 inches according to Floyd and Wilson (1994). Flyers circulate everywhere; they can be inserted in shopping bags, placed on counters, windshields and doorknobs… (Floyd, E & Wilson, L, 1994) Clear and simple headline is important in both types of flyers as it may lead readers to discover more about the offer.
I do agree with the author that flyers circulate everywhere. Hence it is important to include all relevant information in flyers to inform the mass what is happening in your store. Flyers are distributed on the street or being placed in mailbox. The person who receives the flyer may be not interested in it. Therefore, punchy headlines and attractive visuals play their roles to catch the attention of the readers.
Flyers are also known as circulars. There are two types of flyers that are used extensively.
The first type is used to promote special events. Guerilla marketing approach often uses this category of flyers. Visuals are insignificant in these flyers. Clear headline tells the audience the gist of the message and finally persuade them to visit a store instantly. Deadline should be set on the offer so that target publics respond to the offer at once. The second kind of flyer plays the role as a poster and has a longer lifespan. Eye-catching visuals are important to enhance sales messages and attract readers to display it.
Flyers are printed on low-cost paper in order to save budget. They are printed in bulk so that it could reach a large number of audiences. Flyers are usually designed based on the size of 8 ½ x 11 inches according to Floyd and Wilson (1994). Flyers circulate everywhere; they can be inserted in shopping bags, placed on counters, windshields and doorknobs… (Floyd, E & Wilson, L, 1994) Clear and simple headline is important in both types of flyers as it may lead readers to discover more about the offer.
I do agree with the author that flyers circulate everywhere. Hence it is important to include all relevant information in flyers to inform the mass what is happening in your store. Flyers are distributed on the street or being placed in mailbox. The person who receives the flyer may be not interested in it. Therefore, punchy headlines and attractive visuals play their roles to catch the attention of the readers.
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